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Thinking about sponsorship proposals after Hurricane María could be considered a crazy idea. However, we are all in the same boat, so we have to figure out how this could be an opportunity to achieve what we feel is valuable for our island. Thinking in sponsor proposal, after Hurricane Maria could be a hardship plan or crazy idea. However, we are all in the same boat so we have to figure out how this could be an opportunity to achieve what we feel is worth for our country. One of the factors most important about your entailment in sports is your value as a company. Answer these questions: Do you consider that your employees need a balanced life? Do you believe that our young need empowerment to be a better productive person for our community? Do you feel that sports are a form of entertainment and can hook priceless moments? And finally, do you know that sports do not just exercise? Well, if your answer is YES…then you believe in sports as a social changer and that value is passion.
First at all, when you orchestrate a sponsor plan you need to consider your company assets: resources, equipment, facilities, services and connections in a way of investment before you undertake. These considerations can help you demarcate lines of sources income that can have parallel actions in your investment, and go directly to your business target. Do you know your customer and employees…demographic and psychographic characteristics? Do you know their interest, lifestyle, age range, gender, occupation, home place, etc.? Also, can define your guidelines to streamline and maximize your efforts.
Identifying your context will generate a real commitment with your target, because you know well…ultimately is will be an instant key to research and choose a path. This is not supposed to be a one-time deal is a complete endeavor viewing this as a different kind of marketing tool. So no matter you decide, your effort needs to be consistent and part of a long term plan, if you want to achieve constant results. Sports are more beneficial in long term, equally as public relations programs or branding campaigns…take time to impact in a community.
After you decide your values, context and target…there are three standing points of income where your company may have a return on investment.
Evaluate possibilities and think how far you can go expanding or diversifid products related and not so related to your biz, creating parallel activities as a special project with a philanthropy cause.
Establish alliance with other companies with the same core values to join sports federations, associations or leagues to sponsor important events. There are a lot of activities for this group that with a little push can be a success in resonance in media, people visualization and economic revenue.
Capitalize in sports projects that you can receive benefits as facilities or product invention. The Fitness market is increasing from designing materials, training courses, and management teams.
We have to understand at this point, that not everything is just give or donate, every sponsor opportunities is a business with mutual benefits. That’s not bad…for the contrary we need to make this work for everybody and each one have something for the other and vice versa.
Actually, sport has expanded its field of influence by overpass the limits of competitions. Is goes beyond the presence of the logo in events, it can optimize its effectiveness using various marketing method to get advantage of any possibilities and make it BIG. Creativity is the mother of innovations which to add value to your brand. In sports business their have three compulsories areas that without that, is impossible to have success: communications, resources and management, and you as a sports sponsor can help in any of this areas as a consultant for your professional business expertise background.
Here you can consider some easy samples of sources of income:
From your service you can dedicate a percentage to a fund dedicated to sports from .20 cents to $5.00 is a great beginning, one day at a year.
Create a product or events in alliance with a sports association
Develop a campaign with athletes to provoke reactions and support from the community
Be creative how you can related your services or product with sports and engineer a product (race tracker, endomondo, skitude, etc.)
Be sponsor a league, sports facility that can have a benefits for your employees
Partner with a sport agent that can give you benefits of free game tickets, locations, meet & greet, etc.
There are great architecture designers that can design an excellence sports construction, be a partner and create other business
Produce a video and connect with an Internet fundraising campaign and you can duplicate the results.
Support good nutrition for your company, if you can elaborate healthy shake or snacks for your employee as a fundraising campaign
Measure your investment to analyze the real social and economic impact. I am sure it will be more than just some acknowledge or recognition. Being a sports sponsor implicates that your venture is a good fit for your company and can help you designing your social policy. Don't rush it! Research landscape and plan carefully with a sports business facilitator or public relations professional. Remember, you don't just are creating your social responsibility plan, you are impacting a individual, a team, a community. That would be your first step to evaluate all the possibilities. Sports embrace a cutting edge spot …and you can make echo of that.
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